creative perspectives

Ellen White Named to AV Video Multimedia Producer Magazine’s Top 100

Charlottesville, Virginia — Ellen White, President and Creative Director of Creative Perspectives, Inc, has been named to AV Video Multimedia Producer magazine’s “Top 100 Producers for 2000.”

For the past six years the magazine has honored those who “use their innovation and talent to raise [the] standards” of the dynamic business media industry by creating a top 100 list. Nominations are collected from the United States and Canada and a panel of judges made up of veteran producers, independent producers and executives from key industry associations select those who have made the greatest mark on the industry.

White, with her Charlottesville, Virginia-based firm, joins fellow Top 100 producers from New York City, Calgary, Chicago, Los Angeles and San Francisco on the influential list. Her projects in 2000 included work for Broadslate Networks, Allergan, Kesmai Gamestorm (an EA company), and the International Brain Injury Association.

White says of her success, “I’m honored by this recognition. It’s great to be recognized by your peers and colleagues for your work. When we started producing computer multimedia back in the early 1990s, you would have been hard-pressed to scrape together 100 people to put on a list. I’m especially humbled by this award in the context of how many people are working in multimedia today, and all of the amazing work others are doing.”

White says her company has been successful by being “able to shift on a dime and evolve with the industry.” She adds, “We’ve gone from interactive kiosks to CD-ROMs to multimedia distributed over the Internet all in the span of a decade. We’ve just entered into some very exciting new territory with a remote multimedia presentation product we’re marketing under the brand name PitchSmart. This industry moves too fast to sit still.”

White’s Top 100 ranking joins a list of awards she’s won for client work including: The Macromedia People Choice Award, Macromedia’s People’s Choice Gallery, and a finalist spot for the New Media Invision Award.


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