Client: Upstate
KinaseProfiler™ Sales Training Presentation
Now owned by Millipore, Upstate offered cell signaling reagents, services, and technology platforms used by researchers for drug discovery.
The KinaseProfiler™ was the most diverse service of its type in the world. Misregulation and mutation of kinases, a protein produced in the body, is linked to such diseases as cancer, inflammation, and cardiovascular disease. The KinaseProfiler™ allowed researchers to determine if a target drug molecule interrupts the phosphorylation of kinases, thus breaking the chain of events that cause disease.
With a geographically distributed international sales force, Upstate needed a means to quickly get sales reps up to speed on product specifics. They turned Creative Perspectives to produce a modular approach for delivering an online training and testing program. The training would give the sales team a basic understanding of protein phosphorylation and its role in drug discovery.
Creative Perspectives produced the program using PitchSmart™ - a real-time internet presentation system including a complementary online testing program. Working closely with Upstate scientists and marketing personnel, Creative Perspectives gathered appropriate material for each section and organized it for the training program.
