Client: Darden Executive Education
TEP Booklet
Offered annually, The Executive Program, developed by the Darden School, is one of the premier programs of its kind in the world.
Each summer, a select group of the most promising executives at major corporations around the world come to Darden for several weeks to work intensely with a number of Darden's most dynamic teachers. Darden challenged Creative Perspectives to produce a brochure for the program that would be the equal of this world-class program.
Collaborating with Darden staff and faculty, Creative Perspectives combined photographs of students and faculty, alumni testimonials, and hard-hitting text that highlighted the opportunity for participants to gain a fundamentally new way to look at their personal and professional lives.
The Darden School also specified that Creative Perspectives develop a format that could be updated easily each year. Program text was written and organized in such a way that only minor changes are necessary for annual updates and to differentiate each yearly issue with a new cover graphic.
This richly-designed informative piece has performed well for Darden - attracting the attention of executives from around the world and ensuring high-attendance.
