creative perspectives

Creative Perspectives and PitchSmart produce real-time training event for Upstate

Charlottesville, Virginia (August 2005)–Creative Perspectives, a multimedia communications company, recently completed a training program for Upstate, an international provider of biotech products and services. "We chose to work with Creative Perspectives because of their expertise in the pharmaceutical and biotech sales training arena and because of their real-time training capabilities", states Derek Carbonneau, Marketing Communications Manager. Creative Perspectives produced a turn-key, comprehensive program that covered scientific background information on kinase profiling, competitive profiles, and key selling advantages. The program was delivered through PitchSmart–a real-time web platform that enables the delivery of synchronous training.

Creative Perspectives is a recognized leader in computer-based multimedia, training and visual design. Located in Charlottesville, Virginia, they have been responsible for a number of groundbreaking multimedia projects, including development of award-winning "Cases in Cardiology", an interactive CME program funded by AstraMerck. Creative Perspectives is the parent company of PitchSmart, Inc., a company that creates and delivers real-time presentations on the web.

Upstate is a leading research discovery provider of the highest quality cell signaling products and services to the life science market. Its customers are biomedical researchers at drug discovery companies and academic institutions in the key disciplines of oncology, immunology, proteomics, cardiology and neurology. Known for its enabling, innovative solutions to help understand the biology of kinases, chromatin, G-proteins and cytokines, Upstate's advanced cell biology tools - drug screening services, enzymes, state specific antibodies, siRNA kits, multiplex assays are used by thousands of customers worldwide, every day to accelerate improving human health.


Creative Perspectives Produces Real-Time Training Event for Upstate Ellen White Named to AV Video Multimedia Producer Magazine's Top 100 Cases in Cardiology Wins "People's Choice Award"	Creative Perspectives and PitchSmart produce real-time training event for Upstate Charlottesville, Virginia (August 2005)–Creative Perspectives, a multimedia communications company, recently completed a training program for Upstate, an international provider of biotech products and services. "We chose to work with Creative Perspectives because of their expertise in the pharmaceutical and biotech sales training arena and because of their real-time training capabilities", states Derek Carbonneau, Marketing Communications Manager. Creative Perspectives produced a turn-key, comprehensive program that covered scientific background information on kinase profiling, competitive profiles, and key selling advantages. The program was delivered through PitchSmart–a real-time web platform that enables the delivery of synchronous training. Creative Perspectives is a recognized leader in computer-based multimedia, training and visual design. Located in Charlottesville, Virginia, they have been responsible for a number of groundbreaking multimedia projects, including development of award-winning "Cases in Cardiology", an interactive CME program funded by AstraMerck. Creative Perspectives is the parent company of PitchSmart, Inc., a company that creates and delivers real-time presentations on the web. Upstate is a leading research discovery provider of the highest quality cell signaling products and services to the life science market. Its customers are biomedical researchers at drug discovery companies and academic institutions in the key disciplines of oncology, immunology, proteomics, cardiology and neurology. Known for its enabling, innovative solutions to help understand the biology of kinases, chromatin, G-proteins and cytokines, Upstate's advanced cell biology tools - drug screening services, enzymes, state specific antibodies, siRNA kits, multiplex assays are used by thousands of customers worldwide, every day to accelerate improving human health.